Rodger Smith, Author at DirectSales

Exigo's Top 3 Takeaways from WFDSA Dubai 2023

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The recent World Federation of Direct Selling Associations (WFDSA) trade show was a global gathering of industry innovators sharing the latest trends and insights in the world of direct sales. Exigo, the leader in global incentive management and also a member of WFDSA, gained some valuable insights about how to “Reimagine. Reinvent. (and) Redefine” our […]

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How Ecommerce Brands Can Leverage Micro-Influencers

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Image by Diggity Marketing from Pixabay  The eCommerce world is very profitable and is expected to reach $4.48 trillion by 2021. However, it’s also a competitive world that’s run by eCommerce giants such as Amazon and Walmart. This means that it’s difficult for small eCommerce stores to establish themselves amongst competitors. That’s why startup eCommerce […]

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How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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Who are they: Mega, Micro and Nano Influencers

The age of the mega influencer is maturing. Once dubbed the next frontier in marketing, mega influencers have priced themselves out of reality for many brands. Case in point: Kylie Jenner, the fourth most followed person on Instagram, reportedly earns upwards of $1.2 million for a single sponsored post. Indeed, folks with a smaller following […]

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Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect

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Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

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Is This Insanity?

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You know that saying. The one about insanity. How doing the same thing over and over while expecting different results is a formula for madness? If we know this, then why do the direct and social selling industries insist on being stuck in this insanity loop? Let’s take a step back and look at the […]

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What Does It Take to Build an Army of Influencers?

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Everyone’s An Influencer, But Who Should You Recruit? Most smart social retailers understand the potential value of influencers as a way to build brand awareness and promote their marquis products. But can (and should) influencers play a bigger role? And does the influencer game even still include paying high-profile experts and celebrities to promote brands […]

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How Experience Management Moves the Needle

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When interacting with a distributed salesforce, effectively managing their experience means knowing what data, content, and training an independent seller will need before they need it, and it requires an intricate understanding of their journey within your organization.

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