DirectSales

The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

The age of the mega influencer is maturing. Once dubbed the next frontier in marketing, mega influencers have priced themselves out of reality for many brands. Case in point: Kylie Jenner, the fourth most followed person on Instagram, reportedly earns upwards of $1.2 million for a single sponsored post. Indeed, folks with a smaller following […]

Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

You know that saying. The one about insanity. How doing the same thing over and over while expecting different results is a formula for madness? If we know this, then why do the direct and social selling industries insist on being stuck in this insanity loop? Let’s take a step back and look at the […]

If you want social selling to work for your business, you need to define it to your team clearly. They need to know social selling trends and how they will affect business.

It’s not enough to put up a few posts on Twitter or Instagram pointing people towards your site. In order for social selling to work, you have to know what people are looking for on social media, tap into the social mindset, and get outside help if you need it.

Everyone’s An Influencer, But Who Should You Recruit? Most smart social retailers understand the potential value of influencers as a way to build brand awareness and promote their marquis products. But can (and should) influencers play a bigger role? And does the influencer game even still include paying high-profile experts and celebrities to promote brands […]