Influencer Marketing Archives - DirectSales

16 Influencer Marketing Trends to Watch in 2022

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More and more direct selling companies are increasing their marketing budgets to influencer marketing, and you should, too! The recent data show that the value of the influencer industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years.  There are several reasons why so many companies want […]

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How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect

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Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

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Is This Insanity?

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You know that saying. The one about insanity. How doing the same thing over and over while expecting different results is a formula for madness? If we know this, then why do the direct and social selling industries insist on being stuck in this insanity loop? Let’s take a step back and look at the […]

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What Does It Take to Build an Army of Influencers?

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Everyone’s An Influencer, But Who Should You Recruit? Most smart social retailers understand the potential value of influencers as a way to build brand awareness and promote their marquis products. But can (and should) influencers play a bigger role? And does the influencer game even still include paying high-profile experts and celebrities to promote brands […]

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