Person-to-Person Archives - DirectSales

How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect

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Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

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What Does It Take to Build an Army of Influencers?

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Everyone’s An Influencer, But Who Should You Recruit? Most smart social retailers understand the potential value of influencers as a way to build brand awareness and promote their marquis products. But can (and should) influencers play a bigger role? And does the influencer game even still include paying high-profile experts and celebrities to promote brands […]

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The World is Gigging Out. Should You?

Technology is shrinking the world. As a result, much of what we've taken for granted is changing. Not long ago, a high school diploma was all you needed to secure a stable, well-paying job—one that could last until the day you retired. The job market eventually became more competitive, and high school diplomas were replaced […]

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