The age of the mega influencer is maturing. Once dubbed the next frontier in marketing, mega influencers have priced themselves out of reality for many brands. Case in point: Kylie Jenner, the fourth most followed person on Instagram, reportedly earns upwards of $1.2 million for a single sponsored post. Indeed, folks with a smaller following […]Read more »
It’s hard to think of something that COVID-19 hasn’t disrupted. And with the virus still not under control, the world continues to face much uncertainty. It’s changed our lives and will likely continue to shape and influence how we live for years to come. The gig economy is no exception. The Pandemic’s Impact On The […]Read more »
When interacting with a distributed salesforce, effectively managing their experience means knowing what data, content, and training an independent seller will need before they need it, and it requires an intricate understanding of their journey within your organization.Read more »
Most influencers have social media to thank for their popularity and authority status in the eyes of so many followers. These popular individuals have the power to change behavior through social media. And that behavior often involves buying a product or service.
After all, the influencer marketing industry has ballooned to a worth of $10 billion for a reason. That’s exactly why businesses across the globe are building relationships with influencers who can help them with social selling.
Many families struggle to make ends meet during the Christmas Season. That problem can come from various sources, but often it’s because of the economic drain on a family’s budget because of the desire of a loving parent to provide some fun surprises on Christmas morning for those in their care. Besides the financial pain, […]Read more »
Handling credit card information is a highly regulated process. Even with ongoing efforts to comply with the Payment Card Industry Data Security Standard guidelines, merchants continue to experience vulnerabilities and costly breaches.Read more »
Increase enrollments and keep them long term, and set triggers to send out targeted promotions and training The previous two blog posts in this series discussed how critical great customer experiences are to the success of your MLM company. I presented some statistics from a 2019 study that showed the difference between the leading customer […]Read more »
Making the Experience Great for Everyone—WITHOUT ANY HELP FROM OTHERS! In the first blog in this series, I explained the importance of providing a great experience to your customers. I reviewed some statistics from a widely cited analysis that showed the competitive advantage you gain by providing the best customer experience.* [See Sidebar 1 from […]Read more »
So you can accelerate your sales, increase your acquisition rate and expand your retention When was the last time you took a long, hard look into the software that’s holding your business together? Most would probably say it’s been quite a while, maybe even since it was purchased, but then excuse themselves by saying they’ve […]Read more »
All of Your Integrations in One Place: Utilizing an Extensible Platform Providing your company’s field leaders with the tools and technologies to succeed helps everyone. Not only does it help the distributors sell more, but it also grows your company’s brand across the spectrum. Utilizing an integrated, extensible platform creates a successful and scalable solution, […]Read more »
This blog was reposted from Avalara Even though it’s been around since 1999 and has 24 member states, many businesses have a lot of questions about the Streamlined Sales and Use Tax Agreement. If you’re faced with collecting sales tax in multiple states, it could be worth your while to learn about it: Any business […]Read more »
We had a great time at the DSA conference. The mood has shifted and the energy level is skyrocketing. We’re all ready for the next step in direct selling, and we’ve discovered that we need each other to get there. So what does that mean for the industry? It’s primed for growth. And as we […]Read more »
Building your own MLM technology platform is possible, but does it make sense? IDG recently surveyed hundreds of CIOs and uncovered the fact that 67 percent of them are increasing their budgets for cloud computing and Platform as a Service (PaaS) solutions. Cloud computing and cybersecurity were the largest budget increases they anticipated in the […]Read more »